Our Story

Franks Project didn’t start with a plan.
It started where most good ideas do - over a beer.  

We wanted to make the clothes we kept looking for and never found. The ones that feel right straight away. No performance. No overthinking. Just pieces you wear because they work.

Franks isn’t a character. He’s a feeling.
Always a bit off. Never centre-stage. Somehow always there at the right moment.

The brand lives in that space - wrong place, right time. Nothing special on paper, but exactly what you want when it counts. Open late. Same again.

No forced trends. No loud branding. No clean edges for the sake of it. Everything is intentional, even when it doesn’t look like it.

Franks Project is ongoing.
No seasons. No rules. No finish line.

Just clothes made to be worn, lived in, and kept around.